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The Marketing and Merchandising teams globally work to grow brand awareness and equity through the delivery of a consumer-centric premium brand strategy, marketing plans designed to drive footfall to and conversion within retail environments and effective product portfolio and stock management. The aim: to provide business customers and consumers with genuine value, clear points of differentiation and profitable, sustainable business growth – helping Molton Brown to stand apart from and above its competitors.
To deliver on this, the department's remit encompasses overall brand strategy; market and consumer research; product marketing; stock forecasting and allocation; product performance analysis; 2D design; copywriting; visual merchandising; PR and publicity; promotions; events; partnership activity; customer relationship management; email and direct marketing; search and other digital marketing; and e-commerce.