BEHIND THE BLEND
Fancy a sweet treat? We talk with our Product Marketing Manager, Katie Ellwood-Smith about baking with the quintessentially British spring ingedient, rhubarb and the secret to delectable hands.
What was your inspiration
behind the scent?
“We were tantalised by high-end desserts featuring tart rhubarb with delicate rose – unexpected, evocative and deliciously balanced all at once.”
The blend ties in with the current gourmand scent trend of aromas so delicious you want to eat them. For me, it brings back childhood memories of gathering ingredients from the pantry and baking rhubarb tarts with my mum.
The 'Britishness' of the ingredients was at its heart. West Yorkshire's 'Rhubarb Triangle' (a triangle of land in the north of Britain famous for harvesting rhubarb), perfectly complemented the idea of our beautiful 'English Rose'.
How did you use fragrance to create a dessert-inspired hand collection?
“Experimenting with different tastes and notes was my favourite part. The rhubarb spikes a bitter top note while zesty yuzu and mandarin fizz with a citrus twist.”
It deliciously contrasts with the sweetness of sugary tart in the base note. Not forgetting gentle rose extract,which brought to life the buttery pastry of dessert.
It was important we stayed true to the functional properties of our hand care. Rhubarb extract keeps your hands healthy and rose moisturises for that lovely soft feeling. Scrumptious and effective.
Who is it for?
“This sherbet pink blend is custom-made for mums, special ladies you want to spoil or those who love spending time in the kitchen.”
It's a springtime blend which we pictured sitting pretty beside a kitchen sink, and the hand cream is perfect to surprise a friend with a little on-the-go indulgence.